The French brand Obvious (a play on words, as "obvious" conveys the idea of clarity and simplicity) was born from the desire to create luxury fragrances that meet the demands of modern times. The creator of Obvious, David Frossard, with his 20 years of experience in the perfume industry, is committed to building a brand that combines simplicity and elegance with personal respect and environmental awareness.

Obvious: A New Concept of Luxury and Sustainability

As the brand's name suggests, its focus is on creating perfumes that, through their clean style, reveal exactly what they are, without the need for false complexity. Obvious offers a new understanding of luxury, one rooted in simplicity and mindful of environmental concerns.

Obvious perfumes are modern, designed for today's society made up of consumers who seek distinctive scents and are demanding about the products they buy. The fragrances are created in collaboration with perfumers Patrice Revillard, Amélie Bourgeois, Anne-Sophie Behaghel, and others.

The brand prefers eco-friendly raw materials, from the essences and organic alcohol used for dilution to recyclable glass bottles, cork stoppers, and outer packaging made from recycled paper.

Combining simplicity, artistic vision, and environmental commitment, Obvious perfumes are creations that carry strong, vibrant energy and deliver pure, obvious pleasure.

It is important for the brand to serve both its customers and the planet, offering products with soul and meaning, made with love and passion.

The Olfactory Elegance of the Fragrances: Obvious!

For David Frossard, a perfume's scent represents a sophistication that can be felt when we reach our own essence. For anyone seeking strong or more baroque fragrances, Obvious offers scents that easily fit into modern everyday life.

Unadorned and authentic, every Obvious fragrance is inspired by nature, intended to showcase sophistication and beauty in the most natural way possible.

Une Pistache Obvious, for example, with its blend of pistachio and orange blossom, will transport you to the markets of the Middle East. The fragrance opens with a soft heliotrope note, while a gentle touch of frankincense adds depth, enhancing the sweet note of carrot. Pistachio milk sits at the heart, offering a rich nuance that is both slightly sweet and bitter. As a result, the perfume offers a refined balance, perfect for anyone seeking a distinctive yet accessible olfactory experience.

Also a unisex fragrance, but with a woody character, is Un Bois Obvious. The modern scent is carried by ambroxan, while notes of cypriol, sandalwood, and cedar unfold one after another, creating an impression of strength and character. The freshness of bergamot and the elegant finish of vetiver make Un Bois a classic choice for the modern man or woman.

If you want a fragrance that wraps around you like a sunny summer day, Un Eté will give you that feeling, and even more. Fresh mandarin notes energize the composition with vibrant energy. They are followed by soft touches of vanilla and matcha accords, resulting in a warm, long-lasting fragrance.

For lovers of citrus fragrances, Obvious Parfums offers one of its many fresh and lively scents: Une Verveine. The charm of this perfume comes from verbena notes, reminiscent of a cozy, warm evening. Top notes of lemon bring a burst of energy, while blackcurrant leaves add a refreshing nuance along with the depth of galbanum. Notes of eucalyptus and ginger complete the composition, making it both invigorating and surprising, evoking a mood of happiness and calm.

Equally impressive are the brand's other fragrances: the soft and sensual Une Fleur ď Oranger, the fiery Scoville, the spicy and seductive Une Rose, the intense and deep Un Oud, the sweetness and strength of Fridas Thorns, the musky, second-skin comfort of Un Musc, and many more.

Obvious offers a new concept of luxury: authentic and combined with elegance. Simplicity, sustainability, and longevity paired with high quality; these are, quite obviously, the qualities that make Obvious perfumes such an appealing and sought-after choice.