Perfumery is an artful combination of fragrances that create a unique aroma. When the average person gives himself a new perfume, the decision is completely subjective and can be compared to an instant, indelible attraction.

The figure of the perfumer, however, always remains behind the scenes. They run along the channels connecting the worlds of scientific experimentation and artistic expression, and spend decades learning their craft.

Their goals go far beyond the creation of a sweet aroma that will appeal to consumers and lies deep in the psychological spheres of emotions and memory formation. The modern fragrance industry has evolved through a colorful and rich history, which today is a mystical mix of creativity, innovation, romance and marketing strategies.

The ancient art of creating perfumes

It is believed that the priests of ancient Egypt first used perfumes by burning incense and applying balms and ointments to enhance their religious rituals. According to Mandy Aftel, a world-renowned perfumer: "They mixed the juices of succulent flowers and plants, the pulp of fruits, spices, resins and gums from trees, flour made from oilseeds, wine, honey and other oils to make incense and ointments.“

Egyptian women are known to use perfumed creams and oils as toiletries and as seduction tools. Essential oils were also an integral part of their embalming process. The use of perfume is spreading in Greece, Rome and the Islamic world, respectively. The twelfth century brought the development of international trade and the establishment of perfumery as a major European industry. Over the next five centuries, the use of perfumes in France grew at a steady pace, aided by the immense popularity of perfumed gloves. Louis XV's "Perfumed Yard" is so named because of the daily royal application of the fragrance on leather, clothing and furniture.

Innovations in chemistry create the modern perfume industry. The city of Grass in Provence, due to its jasmines, roses and oranges, has become Europe's largest center for the production of raw materials, but Paris soon replaced its dominance as the world's mecca in the production of perfumes.

The importance of synthetic fragrances

Synthetic fragrances are an integral part of the modern landscape of the perfume recipe. In the past, fragrances were extracted exclusively from the natural world of essential oils found in plants, animals and even seaweed. The creative range of these fragrances is endless, as many of them do not exist in nature and their formulas are limited only by the imagination of perfumery.

Animal substances such as castor bean, male deer musk are often used in the manufacture of perfumes because they serve as a kind of glue that allows the aroma, whatever it is, to evaporate slowly and emit its scent for a longer period. from time.

The debate continues over whether or not synthetic fragrances are better than natural fragrances. Animal oils are expensive and difficult to extract. Formally used in its natural form, musk, for example, originates from the glandular secretions of musk deer and is highly desirable to perfumers. Synthetic versions eliminate the need to collect the scent from animals, but the ultimate preference lies in the hearts of consumers.

5 Little known facts about the creation of fragrances

Here are five little-known facts about the industry and the creative and logistical process of creating fragrances for the commercial market.

It takes 30-70 essential oils to create a delicate fragrance

The production of perfume depends on the essential oils, which are extracted from about 2,000 of the 250,000 known flowering plant species in the world. Thousands of flowers are needed to produce just one kilogram of essential oils, and the annual yield is completely dependent on abundant harvests. If the harvest of the season is destroyed by disease, it can profoundly affect the production of perfumes.

Most fragrances contain natural and synthesized materials

There is a common misconception that high-quality perfumes are natural, but this is not true. Consumer preferences for perfume have changed over the years, and modern tastes seem to be tied to less concentrated aromas. Man-made molecules are single and can be easily combined with natural oils to create a variety of flavors. Natural substances are limited by the vagaries of availability, and by combining the two types of molecules, our chemists are able to produce countless fine fragrances with great intensity and variety.

Creating fragrance is 90% artistry and 10% science

90% of the creative aspect relates to the ability to verbalize the applications indicated in the brand information. It also includes an interpretation of all the top, middle and base notes in terms of how they will combine to become a unique and fragrant amalgam.

The 10% scientific factor is the knowledge of how to build the fragrance so that it evaporates in the right segments, which in turn requires intimate awareness of the intensity of both essential oils and synthetic fragrances. The chords and their emblematic character are the real building blocks of all fragrances. They are a balanced combination of three or four notes that combine to create a new unified, olfactory impression.

The quality of the raw materials can enrich or break the aroma

Most perfumers mix 6 to 60 or more ingredients in one formula. The most important test of a good aroma lies in its character, and the quality of the raw materials used can have a decisive influence on its productivity and durability. Whether the fragrance is natural or synthetic, its raw materials serve as a palette for the perfumer. If the raw materials are of lower quality, this will be the final creation.

Choosing the right and elegant bottle is an important consideration

When buying a fragrance, the first impression, which is completely visual, depends on the bottle containing the fragrance and how attractive it is. Consumers expect to justify the money invested in buying luxury fragrances through a perception that is stimulated by the visualization of the bottle and the quality of the box in which it is stored.

Elinor fragrances

The fragrance creations we offer to our audience are used in countless ways, which include: some of the best perfumes, personal care products such as soaps and shampoos, natural and organic fragrances.

Our fragrances are carefully designed, created layer by layer and use the most innovative and sustainable technologies. Our professionals enrich the environment as well as the daily lives of our customers by providing the most innovative flavored products anywhere in the modern perfume market.