Joico Defy Damage Pro Series 1

Cosmetics

Product description

Joico Defy Damage Pro Series 1 is a professional bond-protecting pre-treatment spray that strengthens the hair and protects it from damage during colouring, lightening, perming and smoothing services.

Key benefits:

⤿ Helps reduce breakage by up to 80%, according to Joico testing

⤿ Makes hair up to 5x stronger when used in the system

⤿ Evens porosity for better colour deposit and more even lift

⤿ Helps maintain over 90% of colour vibrancy after 10 shampoos

⤿ With arginine, moringa seed oil and SmartRelease technology

Defy Damage Pro Series 1 is the first step of Joico's bond-protecting system. The formula combines arginine, moringa seed oil and a protective lipid with SmartRelease Technology, a liposome delivery system that releases rose hip oil, arginine and keratin into the hair. It protects the internal bonds of the hair during chemical services, evens out porosity for more uniform colour and lift, and helps hair stay stronger, more resilient and less prone to breakage.

How to use: shake well. Before colouring or lightening, spray onto dry hair in short bursts from 8 to 15 cm, starting at the back of the head, comb through and process as usual, then rinse and follow with Pro Series 2. As a treatment, spray onto dry hair, shampoo, apply Pro Series 2, leave for up to 5 minutes and rinse. Volume: 160 ml.